FADI ZANANIRI

Fadi Zananiri

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  • About Fadi
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For SaaS & B2B Founders / Leaders

Go From $0 To $10M+ ARR At Breakneck Speed

 

>Ready to Scale Past 7 and 8-Figures with a Sales System?

Get the exact Sales Engine (process, scripts, tactics and frameworks) used by industry leaders.

Join 200+ Companies
& Sales Teams

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Who I've Helped

Founders & Sales Leaders around the world have used The SalesFormula Program to build, grow,
and scale sales to transfrom their business.

& Many More...

Why Work With Me?

The SalesFormula Program gets entrepreneurs and sales leaders laser-focused on sales and producing results.

I'VE HELPED
200+ Companies

ACROSS ALL SIZES GLOBALLY
$0-100M+ ARR

WITH A PROVEN SYSTEM
1 SalesFormula

Founder | Sales Leader | Engineer

Globally experienced Sales executive with an MBA & M.S. in Computer Science (Software Engineering), served as Chief Revenue Officer of a global Artificial Intelligence (SaaS/software) company in Silicon Valley and built the sales organization from the ground up and grew sales to $14 Million+ ARR, including all departments (SDR, AE, SE, CS, SaleOps, Partnership, and Marketing teams). 

Avoid Pain, Cost & Time Figuring Out

Get my proven step-by-step 8-figure sales system I use to help my clients get a consistent pipeline of qualified meetings, and predictably convert them into customers! 

Unleash Explosive Sales Growth

Assemble your sales machine and rev up the engine to grow sales at breakneck speeds.

Want to build & scale
your sales?

Apply To Get Fadi's help >

The SalesFormula Program:

Consulting + Workshop + Mastermind
with Founders & Leaders to grow sales, earn more, and have more fun

The SalesFormula Program is a 12-month Coaching Program that gives you the structure, system, tools, community, coaching, accountability, and support necessary to grow sales from $0 (or little) to 7 & 8 figures ($10M+ ARR).

How It Works

The SalesFormula Program provides you with everything you need to be build, grow, and scale sales.

ALL INCLUDED IN THE SALESFORMULA PROGRAM

Training Platform (Proven Step-By-Step Sales System)

Receive my battle-tested sales engine for attracting and converting customers to scale sales!

My step-by-step proven blueprint for the entire sales process from prospecting through close.

Weekly Coaching Sessions

Get help and support during our LIVE weekly trainings, and Q&A calls.

1x 2-hour weekly group coachings calls on Zoom where Fadi will work with you 1:1 to give you direct coaching and support to get the fastest possible results.

Community Of Founders & Leaders

Meet and collaborate with other founders and leaders who are all focused on growing sales!

Skool community where you can hang out with other founders and leaders.

Tools

Get all the tools required to build out your sales process, frameworks, and to optimize your sales results.

Support and Accountability

Get 24/7 support via the community and/or me via our Skool Community.

Custom Coaching

You get reviews of call recordings, assets, messaging, material, processes, etc. to get direct feedback and a step-by-step breakdown of exactly what to adjust to get the fastest results in your sales process. 

Coaching Call Vault

Hours of recorded Sales Coaching Sessions covering everything from specific prospecting questions, complex deal negotiations, interviewing, and more.

Schedule Demo To Find Out How Fadi Can
Help Grow & Scale Your Sales

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Here's How It Works

*SALES ENGINE = A machine or system comprised of 1) parts 2) processes and 3) people that work together to take inputs and produce consistent outputs 4) sales results; revenue.

1

THE 8 PARTS OF THE ENGINE

Identify and understand all of the components/modules required to build your Sales Machine.

2

THE PROCESS

A proven step-by-step system for assembling THE PARTS into your Sales Machine, running and fine-tuning it. 

3

THE PEOPLE

A simple framework for when and how to build and grow the right team to run the Sales Machine for every stage of growth.

4

SALES RESULTS

A predictable engine for generating and scaling sales, levers to grow and accelerate, and a systematic way to diagnose and improve.

Learn more about The SalesFormula Program's methodology

The Sales Engine At A Glance

8 Module End-to-End Sales Engine

Ready To Implement Today

1

MESSAGING & POSITIONING

-Problem & Solution
-Ideal customer profile
-Value props
-Competitive analysis
-Differentiation

2

OUTBOUND LEAD GEN ENGINE

-The Outbound Engine
-Process (ICP, Channels, Messaging, Assets)
-Tech Stack
-Launch, Refine & Scale
-Doing It Yourself & Doing It With An SDR

3

SALES (MEETING-TO-CLOSE)

-Slides/Pitch & Qualification
-Demo/Script
-Evaluation Process (Trials/POCs/Pilots)
-Pricing, Negotiation & Closing
-Doing It Yourself & Doing It With An AE/VP Sales

4

BUILDING THE TEAM

-Strategy
-Org & Team Structure
-Comp Plans & Incentives
-Recruiting, Hiring & Onboarding
-Management, Coaching & Leadership

5

POST-CLOSE

-The Customer Success Engine
-Adoption
-Expansion
-Renewals
-Doing It Yourself & Doing It With A CSM / VP of CS

6

PAID ADS

-Selecting your platform(s)
-Setting up analytics
-Preparing your ads
-Launching and testing
-KPIs & Scaling

7

BUSINESS KPIs & METRICS

-Revenue KPIs
-Team and Management KPIs
-Setting up your Dashboards
-Forecasting
-Doing It Yourself & Doing It With A RevOps/VP Sales

8

PARTNERSHIPS

-What You Need To Know About Partnerships
-Define Your Goals
-Identify Ideal Partner Profiles (IPP)
-Develop & Launch Partner Engine
-KPIs and When to Hire a Bus Dev Person/Leader

Everything You Need To Accelerate Revenue

Vast experience across many successful companies, distilled down to a timeless and simple step-by-step process.

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SALES FUNDAMENTALS

Defining the problem, identifying a niche, finding opportunities, market validation, pricing, negotiating, closing deals. The crystal clear foundation and basis for revenue generation.

IDEAL CUSTOMER PROFILE

Define the perfect customer profile and buyer personas of those who would receive significant value with the highest likelihood to purchase. Company verticals and industries, geography, size, revenue. Buyer persona function, level, role, titles.

VALUE PROPOSITIONS

Define and refine razor sharp value propositions that resonate the greatest with the ideal customer profile to generate compelling demand. Become a magnetic irresistible offering.

COMPETITIVE ANALYSIS

In depth framework and analysis of primary, secondary, tertiary, adjacent, and peripheral competitors. Know the market better than anyone else.

UNIQUE DIFFERENTIATION

Clearly identifying, defining and building true sustainable differentiation to stand apart from any and every company in the same space.

ORGANIC & PAID LEAD GEN

Multi-touch outbound campaigns (email, LinkedIn, calls, etc.). Creating websites, landing pages and funnels. Creating ads (Google, LinkedIn, Facebook, YouTube, etc.), testing, scaling, split tests, conversion rate optimization, domination.

DEMO TO CLOSE MASTERY

Talking to prospects and the first meeting / demo framework, ethical persuasion, handling objections, establishing next steps, and closing the deal.

FUNNEL OPTIMIZATION

Establish, improve, and master every stage of the funnel. Demand and lead generation, discovery and qualification, demo to close, onboarding, expansion, and renewals.

METRICS & KPIs

Laser focus on the numbers and every key metric to track, the vital signs and heartbeat of the business and revenue operation. Always be informed and thoroughly equipped to make data driven decisions that significantly impact your business.

ACCELERATION & GROWTH

The ultimate playbook of playbooks with process mastery to consistently repeat powerful results predictably. Eliminate guesswork, just rinse and repeat.

BUILDING THE RIGHT TEAM

How to hire, train, and ramp the right employees and contractors, management, culture, performance tracking.

SCALING & AUTOMATION

How to scale from 3 customers to 8-figures / year at breakneck speed with systems and automation.

Learn more about the "full stack" methodology

Battle Tested And Proven Results

Sales Strategy

-Go-to-market, Product-market-fit
-Pricing & business models
-Messaging & positioning 

Tech-Stack

-Assembling & optimizing
-Integration & automation
-Best practices

KPIs & Metrics

-Tracking all the numbers that matter 
-Diagnosis & troubleshooting
-Optimization

Sales Process

-Lead Generation & Pipeline Building 
-Meeting-to-close
-Post-Close Retention & Growth

Building The Team

-Org & team structure
-Comp plans & incentives
-Recruit, hire, ramp, & manage

Resources & Docs Vault

-Processes, systems, & frameworks
-Playbooks & Operating Procedures (SOPs)
-Templates, checklists, & ready to use

Three Stages Of Sales

Whether you're brand new to business or a fully established 8-figure company with hundreds of staff,
The SalesFormula Program has you covered!

Build

Grow

Scale

Client Testimonials
Why Leaders Trust The SalesFormula Program

"Now I'm laser focused on sales, sales are soaring, and I can grow at will."

SaaS, Software
CEO

"This is a comprehensive system, and you can follow it step-by-step, exactly what I need."

Consultant
Owner

"The organic outreach playbook is brilliant, I can generate customers (at scale) without having to spend a dime."

Coach
Founder

"Marketing and paid advertising can be overwhelming, with The SalesFormula Program it was made so simple, now I've supercharged my pipeline reaching audiences I would have never imagined."

Digital Product
Co-founder

"Learning how to track every key aspect of my business and improve / optimize my processes has radically transformed my income, this is priceless."

Ecommerce
Entrepreneur

"It's not often you come across such depth and breadth in a program, it is so rich and I can't thank you enough!"

Freelancer
Head of Sales

View more client results here  >

 

Take The First Step

GET TO KNOW FADI >

FAQ

Is this coaching + training + a mastermind?

Yes, it's all of the above and more! To help you build your sales engine, The SalesFormula Program provides:

-An end-to-end training course to build your sales engine with our proven process;

-All the assets and resources you can use immediately in your own business;

-Expert coaching & mentorship with LIVE weekly trainings and Q&A sessions;

-Community of Founders & Sales Leaders

Will you also coach my sales leader?

Yep. When you invest in getting our help to build your sales engine, that is typically led by you the founder(s) and / or your sales leader.

Is this outsourced sales / sales development?

Nope. Our goal is to help you build an internal sales engine (processes, tech stack, team, etc.) that runs itself. 

What if I’m not ready to build a sales engine?

Even though we personally believe that the time to build a sales engine is always NOW, not everyone may be ready. We still encourage you to reach out to us for a conversation. We can provide guidance on how to become "sales engine ready" quickly. Many who initially felt unready decided to go full steam ahead after gaining a better understanding of our process. Ultimately, if our program is not a good fit, we will be honest and let you know.

Join 200+ Companies
& Sales Teams

Schedule

Want to build & scale
your sales?

Get Fadi's Help ➤

GROW SALES

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